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0-3 Monate

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Standort des Freelancers

Deutschland

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Beschreibung:

For our client Unilever we are looking for a freelancer who would like to work onsite the Netherlands for a duration of 2 months:


KEY ACCOUNTABILITIES/ DELIVERABLES

Develop marketing and customer acquisition strategies and implement across paid online channels, internally and with 3rd party vendors, to drive awareness, traffic and conversion, including: display, retargeting, social, SEM, SEO, referral, sponsorships, influencer marketing, affiliate marketing and PR to support growth plans and key initiatives

Build and manage eCommerce marketing calendar to ensure maximum efficiency to drive revenue and manage the execution of the calendar

Work with the DTC marketing/ digital and operations team to understand the site merchandising and brand content to optimize visits and sales

Manage digital advertising budget and optimize ROI

Partner with marketing and creative teams internally to develop or leverage content for promotion and on-site engagement, as well as utilize events to drive awareness and on-site sales

SKILLS, EXPERIENCE & KNOWLEDGE REQUIREMENTS

A minimum of 3 years of experience across the eCommerce & CRM landscape

Strong business and analytical acumen

Ability to lead a cross functional team to deliver complex global eCommerce projects

Proven track record in leading DTC platform and maximizing for conversion

Proven track record in driving CRM strategies to optimize for consumer life-time value

Expertise in data driven marketing strategies of full funnel and precision marketing, motivated by accuracy of information

Experience creating best in class SEM strategies, inclusive of content optimization

Proven track record of growing online sales through managing product assortment, enhanced content, and product ratings and reviews

Ability to analyze website performance metrics and drive user behavior, translate metrics into actionable reporting, and grow online sales through optimization of engagement and acquisition

Experience with the day-to-day trading operation through common platforms and providers such as Shopify, Headless, Bronto, GA,

Knowledge of technical setup activities for eCommerce platforms

Fluent English is a must, the ability to speak fluent French is preferred but not essential