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Portfolio

Interim Content Lead

Interim Content Lead responsible for developing Content Strategies and the Content Strategy Development process of all Nestlé brands. Training and coaching of Brand & Content managers, development of Content workshops and leading agency partners.

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Development, coordination, and implementation of brand strategy, media, performance marketing, and social media projects. ▪ Lead of comprehensive brand positioning, product positionings (B2B and B2C) and rebranding ▪ Weekly sparring with CMO on topics like marketing strategy, markets, competition and organization development ▪ Lead a mid-size eight-digit media pitch for all branding activities

Skills

Vertrieb und Marketing

total average: 8,9/10

Werbung9/10

Branding8/10

Google AdSense8/10

Google Analytics7/10

Online Marketing10/10

Marketing10/10

Marketing Strategie10/10

Öffentlichkeitsarbeit8/10

Öffentliche Reden9/10

Social Media Marketing10/10

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Unternehmenservices

total average: 8,6/10

Business Consultancy10/10

Business Development7/10

Business Strategy10/10

Kundenbetreuung9/10

Design Thinking7/10

Innovation Management10/10

Projektmanagement8/10

Markt-Recherche8/10

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Web & Programmierung

total average: 8,3/10

Markenstrategie10/10

Markenstrategie10/10

Instagram marketing8/10

Instagram marketing8/10

Media buying7/10

SEO7/10

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Branche

Telecommunications industry

Automobilwirtschaft

Bankwesen

eCommerce

Unterhaltung

Lebensmittel

Gaming

Reisen & Verkehr

Tools

Google Search Console

Searchmetrics

Facebook

Microsoft Excel

Microsoft PowerPoint

Photoshop