SEO for web site

For our web site we need to set up SEO.
Required deliverables: Analysis and tailored concept for setup of SEO. Please
outline how you would deliver this project, and what experience you have in
a project such as this.


Descriptions of tasks

Research & Analysis
- Evaluation of your web site with current seo insights/ best practices and with 
- Definition of branch-specific  KPIs
- Keyword analysis
- Ranking analysis
- Competitor analysis

Concept & Strategy
- Creation of a seo strategy under consideration of the technology and internal and external linking

On-Site- & Off-Site
- Revision of content
- Revision  structure
- Layout development

Linking & Optimization
- Linkbuliding
- Increase link popularity
- Text optimization (SEO friendly)
- URL Rewrite (Apache + Tomcat)

Tracking & Reporting
- Listing of search engines
- Ranking analysis
- Performance measurement